Design for Regeneration
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Hi everyone,

If you ask anyone nowadays, in 2032, what lies at the foundation of our economy, they would not hesitate to answer with certainty “why, the principles of regeneration, of course!”. The idea of basing our daily and professional lives on those principles has been integrated and normalized since a few years.

Yet I’m well aware that things are a little different in your time. You still throw around “circular economy” as the latest buzzword, without a clear definition coming to mind when different people use it. Of course, it must have been challenging to find the right resources to learn and get inspired from, when there was so much senseless, greenwashed noise around the topic.

Nevertheless, already in 2022 you have quite a few solid, reliable resources like the ones developed by the Biomimicry Institute , ARTE’s documentary featuring some of the most impactful visionaries of this new economic paradigm, or Nicolas Buttin and Brieuc Saffré’s comprehensive yet digestible book, Activate the Circular Economy, Reconciling Economy and Nature.

Critically evaluating your sources allows you to break through the noise of both skeptics and hypers and lay the foundations for a more regenerative future.

Enjoy your reading,
Joséphine from 2032

Let’s get back to basics

Why Circular Economy must be regenerative

The latest IPCC report is clear: only a profound transformation of our societies can avert the climate change catastrophe. But how can businesses effectively contribute to this urgent change?

Circular Economy principles might be a big part of the answer. However, in order to drive a real systemic change, this Circular Economy must be implemented in the right way.

Scientists have shown that regenerating ecosystems represents our best chance of saving ourselves in the face of climate change. To try to get humanity out of the infinite growth and self-destruction slump, drawing inspiration from living ecosystems is by far the best solution.

In a context where the circular economy is on everyone’s lips, it is important to go back to the fundamentals.

Let’s review together the 5 key operating principles that can help the evolution of the mindsets and preserve life on this planet.

Do you practice the Circular Economy and want to review the main principles and get inspired by insightful examples?
Our 2-hour free interactive course “Activate the Circular Economy” is designed just for that!

Circular Economy Trends - May 2022

Wondering how to stay up to date on the latest Circular Economy news and trends when things are moving so fast?

Good news! We’ve just launched a regular section on our blog, providing a monthly selection of articles from the 5 continents. The selection is curated by the Circulab Community - a network of 100+ Circular Economy experts spread across 22+ territories.

Latest Circulab News

Circulab is currently offering an exclusive opportunity to get expert advice on the regeneration potential of your business model. As we are rolling out beta-tests of our new Regenerative Index, you can apply to become an early adopter, assess the impacts of your business and learn how to improve it fast. The offer is limited in time!

Are you reading us from ChangeNOW, the world’s largest event for the planet?
Justine Laurent, Circulab’s managing director, is joining some of the most inspiring and forward-thinking speakers from around the world gathering this week at Grand Palais Ephémère in Paris. Drop by at the Sunrise Stage at 11:15 for the session “Impactful by Design”. ➜ Book your ticket here

The two last 2021/2022 Master Circular Design cohorts have just set sail for 8 weeks of intensive training to learn how to apply systems thinking, adapt organisations towards more circularity and analyze and design regenerative business models. Book your spot to be part of the class after the summer break (in English or in French).

Circulab Community Highlights

What are the community members up to?

👍 New experts in France and Canada
Circulab community has just gotten stronger with four new members operating in France and in Canada. With Mylène Bonnet, Anne-Laure Bulliffon, Eric Perrot and Johanna Gomel coming on board, the community now covers new territories (such as Auvergne in France and Québec in Canada) and strengthens its expertise in agrofood, packaging and product design.

🍶 Product eco-designed by Anne Klepper
Anne co-designed a device to collect and sort out bottles, cans and cups. The Zeta machine was designed for Lemon Tri and manufactured in France from decommissioned wood and recycled plastic coming from the bottle caps collected by the same machine ➜ Discover the design here.

🍲 New circular food offer by Anne Brisacier and Justine Laurent
Circulab experts support innovation in the agrofood sector. Anne & Justine have been accompanying teams from Labeyrie Fine Foods to design a new food offer based on circular economy principles Find out more here (in French).

🙏 A new third place in Toulouse
Chloé Cohen and les Halles de la Transition have been supporting the transition towards the circular economy and a sober lifestyle. To achieve this objective, the association is planning to open several third places dedicated to ecology, intergenerational links and solidarity across France with the first one opening its doors in Toulouse Learn more and contribute to the project.

💼 Environmental forum in Annecy attended by Philippe Garcin, Claudine Pagon and Anne-Laure Bulliffon
The community introduced Circulab’s methodology and tools at Solucir, a major forum on environmental transition that took place in Annecy, France on May 17th and 18th. Auvergne-Rhône-Alpes is one of the fastest growing regions in Circulab community’s network with several new members on board since this year Discover the Circulab community and reach out to experts based in your region.

🎤 Circular Economy explained in German by Phoebe Blackburn
Phoebe was interviewed on the German public radio station WDR 5 Listen to the broadcast (in German) to hear more on circular economy from Phoebe and circular experts at Impact Hub Berlin, NochMall and FixFirst.

Our next events and courses

Next online Circulab Academy courses

Master Circular Design - EN
Sept 6th

Design with Biomimicry - EN
Master Circular Design - FR
Sept 6th

Design with Biomimicry - FR
Next online events

Circular Canvas Demo by members of the Circulab community - FR
June 23rd

Next physical events

ChangeNOW - Paris
May 19th-21st

Waves of Change - Biarritz
June 6th-8th

Biomim’Expo - Paris
October 25th-26th

But who is Joséphine writing to us from the future?
Joséphine is the daughter of our co-founder Brieuc. She is only 5 today, so she probably won't respond if you write to her today. But we will 😃.

Circulab, Design for Regeneration
We are a strategy consulting agency and circular design studio, powered by an international community of experts with a presence on the 5 continents. Thousands of professionals around the world have used the Circulab tools to redesign their business and create positive impacts.
Circulab, Circulab, 4Q passage de la fonderie, 75011 Paris, France

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